Ignition is happy to be working with Roper Whitney, a manufacturing company with deep roots in Rockford, IL dating back to 1910. Roper Whitney is known worldwide for its high-quality tools and capital equipment for sheet metal component forming.
There’s an obvious trend with our manufacturing clients that produce finished goods, to transition from producing “things” to providing “solutions.” It’s an interesting shift because it forces a company to think differently about their sales proposition, and in turn, how the content of their marketing materials should be formed.
Zenith Cutter has been a manufacturer of industrial machine knives for more than 100 years. Overall, the company’s perception in the marketplace was that of high-quality and dependable customer service. However, Zenith came to Ignition with a few sizable challenges to overcome in terms of who they sell to and how to best go to market.