In the wake of the pandemic, RegalRexnord would introduce an ultra-violet air treatment technology which would revolutionize the way schools, businesses, and other commercial buildings would meet air quality requirements. They came to Ignition to lead the branding activities which included a new logo and a product launch video.


Ignition worked with Regal's commercial refrigeration division to reimagine their current IoT solution which struggled to gain traction. The full rebrand consisted of naming, logo and tagline development, literature design, video, and several other presentation assets.


As the need for high-efficiency, low-power consumption becomes a requirement, Regal would answer the call with HILO electric motors. Ignition was able to deliver a full branding platform, consisting of product naming, logo design, video, and sales presentation materials.

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