Extending A Brand

Remington Outdoor Tools (part of the MTD family of brands) hired us to help launch a new line of battery-powered tools – a perfect fit for Ignition based on our history of successful product launches and packaging design experience. We developed "Your Complete Cordless Yard Arsenal" as the campaign slogan and this new messaging would make its way throughout all of the deliverables of this project.

Message Dictates Design

Our initial focus was packaging design for the blower, string trimmer, pole saw, hedge trimmer, chainsaw, and lawn mower - establishing the general look and feel and iconography for high-value product features – that would stand out in the aisle of stores like Farm & Fleet, Lowe's, and other retail chains.

Supporting The Launch

Once the design for packaging was set, we were able to bring consistent branded elements to trade show graphics, data sheets, and various other marketing tools to launch the product and support the client's sales team.

Need To Brand A New Product?

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