It Starts With A Message

Launching the redesigned customer-inspired Batwing® flexwing cutter was one of the largest and full-featured campaigns Woods Equipment had ever undertaken. The ALL-NEW Batwing was reimagined through extensive Voice of Customer research and Ignition was tasked with the marketing strategy to launch it. We started by developing updated product branding and messaging that communicated the benefits of features Woods customers wanted in the ALL-NEW Batwing.

Spreading The Message

Our team developed everything from product literature, a campaign microsite, national trade ads, a full tradeshow experience, and a prominent social media effort.

The Launch Event

Ignition coordinated an “invite-only” launch event. This was the first time Woods National Sales Reps and industry experts got a chance to see the ALL-NEW Batwing in person. Shortly after, the ALL-NEW Batwing made it’s public debut at the Farm Progress Show in Decatur, Illinois which included a successful social media campaign to win a Batwing® Hat.

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Have us ignite your next product launch and see how a well-coordinated plan can have huge results.

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