Graham Partners, a private equity firm, came to Ignition to develop a new identity for a group of acquisitions in the packaging industry that were coming together to form one entity with a much larger, national presence (Nuconic, Tray-Pak, and EasyPak). Understanding that each company had equity in the marketplace, we worked to incorporate elements from each brand in the final logo design and tagline.

The next steps were to develop the collateral that would help facilitate the organization-wide name change which included stationery and employee apparel.

With frontline sales, customer support, and production already in place, EasyPak needed the essential marketing tools to hit the ground running; a website, product catalog and new product photography. To get the job done, we worked closely with the EasyPak marketing team to bring the company’s vision, value proposition, and product lines to life – both online and in print.