MY TOWN...MAKE IT YOURS
Ignition was hired by the Village to facilitate a rebrand and position Mt. Morris as a destination for summer festivals, concerts, and fine arts. Our work would span across all media for the full brand experience.
The Full Experience
In addition to a brand new website and outdoor graphics, the full brand experience was carried out through social media and regional campaign to boost tourism including display ads, streaming media ads, social ads, broadcast TV, and radio
MY TOWN JAMS
The tourism campaign proved to be successful with double-digit increases in summer concert and festival attendance.
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