Ignition was hired to develop a new platform for the 'softer side' of Testors, known for decades as the paint of choice for modelers and hobbyists. With sights set on the crafting audience, we would help Testors unveil Testors Craft...and carry out a new look and messaging across a multitude of retail initiatives.

Testors Craft would begin to make a noticeable presence in the aisles and on the shelves of large retail craft stores such as Michael's and Hobby Lobby...as well as select big box chains throughout the U.S.