RMG hired Ignition to modernize its 100-year old brand - an initiative to align the company with its customers after decades of acquisitions, changes in leadership and business strategy.

The new RMG identity would make its way to all points of customer contact, including a new website, product catalog, trade show exhibits and a cadence of social media activity to engage audiences and remain top-of-mind.

Soon following, existing product logos were redesigned to create a cohesive look across the board. The new identity then made its way to a variety of traditional sales and marketing tools as we established design standards for quotes, invoices, brochures, customer welcome kits, give-away items, etc. A large part of the equation is the e-commerce website experience and a digital marketing strategy designed to build and sustain their brand and drive sales.