Brand Redesign

Roper Whitney hired Ignition to overhaul their 100-year-old brand. The facelift was a significant undertaking and began with a new corporate logo representing the forward direction of the company while retaining the vibe of an American manufacturer. To accompany the logo, we coined the phrase "Changing the Shape of Metal", a tagline that resonates strongly with Roper Whitney and the customers they serve.


Soon following, existing product logos were redesigned to create a cohesive look across the board. The new identity then made its way to a variety of traditional sales and marketing tools as we established design standards for quotes, invoices, brochures, customer welcome kits, give-away items, etc. A large part of the equation is the e-commerce website experience and a digital marketing strategy designed to build and sustain their brand and drive sales.

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A large part of the rebrand effort was an e-commerce website and a digital marketing strategy designed to build their brand and drive online sales.

Is Your Brand Stagnant?

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